Edgy, isn’t it? “The New F Word” is a new anti-bullying campaign started by the Friend Movement featuring celebrities likes Lance Bass, LeAnn Rimes and others “flipping the bird” to bullying. You can view their anti-bullying celebrity promotional posters on their website.

For bullied students, mention of the the “F word” brings up memories of their peers shouting profanities like fatty, faggot, freak at them in the halls. The Friend Movement aims to change that by promoting a different F word: Friend.

Check out the video below explaining the New F Word campaign.

You can check out Tim Gunn’s (host of Project Runway) bullying story in the video below.

The HuffPost Gay Voice’s Noah Michelson also joined the campaign and you can hear about his experiences dealing with high school bullying in the video below.